The Saudi Edition
Tuesday, October 28, 2025 | 3:00 PM – 8:00 PM
Madareem Hotel, Room Madareem 10,
Riyadh, Kingdom of Saudi Arabia
The first-ever Licensing conference in Saudi Arabia, to explore and accelerate opportunities
Why you should attend?
Program
Licensing Horizons Saudi Edition is a high-level, forward-looking conference designed to educate, connect, and inspire licensing professionals through expert-led keynotes, market-focused panels, practical masterclasses, and the Kingdom’s first-ever awards celebrating excellence in brand licensing.
Opening Remarks: Licensing as a Strategic Pillar for Saudi Arabia’s Vision 2030”
This opening session will set the stage for the event by highlighting the role of licensing in supporting Saudi Arabia’s diversification goals. The keynote speakers will further explore how global best practices in licensing can align with Vision 2030, fueling growth across sectors such as entertainment, retail, tourism, and IP development.
Panel 2:
Location based entertainment and its future in Saudi Arabia
With giga-projects like Qiddiya, Neom and Diriyah on the rise, Saudi Arabia is positioning itself as a global hub for immersive entertainment. This panel brings together developers, licensors, and entertainment operators to explore how branded experiences and IP-based attractions are shaping the Kingdom’s tourism and leisure landscape. The discussion will focus on partnerships, innovation, and localization strategies for success.
Panel 4:
Entertainment, Sports & Gaming
Saudi Arabia is investing heavily in entertainment, sports, and gaming as part of Vision 2030. From world-class sporting events and international club acquisitions to government-backed e-sports arenas and a booming gaming industry, the Kingdom is building a new global hub. This panel will explore how licensing can unlock value in these sectors and connect global IP with Saudi’s fast-growing entertainment ecosystem.
Panel 1:
Understand Licensing in MENA: What Makes Saudi Arabia Different?
This panel will unpack the fundamentals of the licensing ecosystem in the MENA region, with a focused lens on Saudi Arabia. Industry leaders will discuss the local market's unique regulatory environment, cultural sensitivities, consumer behavior, and business opportunities. Attendees will gain key insights on how to localize licensing strategies effectively and navigate the rapidly evolving Saudi market.
Panel 3:
Think Global act Local: Does Authenticity drive licensing success?
This panel explores how authentic localization transforms global brands into local favorites. It will reveal how adapting products and messaging to local audiences builds trust, sparks excitement, and drives lasting licensing success—while keeping the brand’s core identity strong.
Closing Remarks:
The Global Licensing Survey: What’s Coming Next?
Presented by an international industry expert, this keynote will unveil findings from a global licensing trends report. Attendees will gain exclusive insights into emerging categories, regional growth markets, and consumer trends shaping the future of licensing worldwide—with tailored takeaways for the Saudi market.
Speakers
Maura J. Regan
President & CEO
Licensing International
Amer Bitar
Founder & CEO
BBM Licensing
Philippe Guinaudeau
CEO
BrandTrends
Laurent Taieb
President and Board member
LICENSING INTERNATIONAL FRANCE
Ahmad Weiss
Commercial Director
Spacetoon Kids TV
Julia Nikolaeva
General Manager and Producer
Animotion Media Group
John Lam
CEO & Researcher
CLN
Nazira Barram
CEO
Abjadeyat
Sion Yip
Founder & CEO
INCUBASE Studio
Mahmoud Alawneh
Chief Revenue Officer
XOVisions
Bandar Almashhadi
Chief Executive Officer
Media Rating Compay
Rodrigo Muñoz
Head of Licensing APAC + EMEA
Fever
Andreas Tsochantaris
Founding Partner
LICENSI
Esam Aldomaini
Marketing Consultant
Riyadh Season
Noura Alotaibi
Founder & CEO
Impact HUB - Riyadh
Lara Safadi
Content Tech Expert
Sana Choyakh
Country Manager - Saudi
Gessi
Ageel Ali
CEO
Msdar Alzuyut Z8
Valeria Korotina
BD & Brand Manager
Like Nastya
Sponsors
Supported Partners
Venue Spotlight
Madareem Hotel - Riyadh
We are thrilled to announce that the iconic Madareem Hotel, Riyadh will play host to Licensing Horizons Riyadh 2025.
Madareem Hotel is located in the northern part of Riyadh, near King Khalid International Airport Road about 10–15 minutes and from Sabic metro station 2 minutes by car. Spans area of approximately 25,000 m².
Madareem Hotel combining luxury, comfort, and comprehensive care for guests, whether visiting for business or leisure.
