The Saudi Edition

Tue, Oct 28, 2025 - Riyadh, Kingdom of Saudi Arabia

The first-ever Licensing conference in Saudi Arabia, to explore and accelerate opportunities

Join the inaugural Licensing Horizons: Saudi Edition

The conference, to be held in Riyadh on October 28, 2025, will gather leading voices from across the global licensing, media, entertainment, fashion, and retail industries to explore emerging opportunities in the region under Vision 2030.

Save My Spot

Why you should attend?

High-impact keynotes from global licensing visionaries

Be inspired by industry leaders sharing cutting-edge insights and success stories in Licensing.

Powerful networking opportunities

Connect with key players across the Licensing value chain and forge valuable partnerships.

An exclusive Awards ceremony

Honor standout achievements in brand licensing during a landmark awards gala celebrating innovation, creativity, and impact.

Program

Licensing Horizons Saudi Edition is a high-level, forward-looking conference designed to educate, connect, and inspire licensing professionals through expert-led keynotes, market-focused panels, practical masterclasses, and the Kingdom’s first-ever awards celebrating excellence in brand licensing.

Opening Remarks

“Licensing as a Strategic Pillar for Saudi Arabia’s Vision 2030”

This opening session will set the stage for the event by highlighting the role of licensing in supporting Saudi Arabia’s diversification goals. The keynote speakers will further explore how global best practices in licensing can align with Vision 2030, fueling growth across sectors such as entertainment, retail, tourism, and IP development.

Location based entertainment and its future in Saudi Arabia

With giga-projects like Qiddiya, Neom and Diriyah on the rise, Saudi Arabia is positioning itself as a global hub for immersive entertainment. This panel brings together developers, licensors, and entertainment operators to explore how branded experiences and IP-based attractions are shaping the Kingdom’s tourism and leisure landscape. The discussion will focus on partnerships, innovation, and localization strategies for success.

Exclusive Keynote – The Global Licensing Survey: What’s Coming Next?

Presented by an international industry expert, this keynote will unveil findings from a global licensing trends report. Attendees will gain exclusive insights into emerging categories, regional growth markets, and consumer trends shaping the future of licensing worldwide—with tailored takeaways for the Saudi market.

Understand Licensing in MENA: What Makes Saudi Arabia Different?

This panel will unpack the fundamentals of the licensing ecosystem in the MENA region, with a focused lens on Saudi Arabia. Industry leaders will discuss the local market's unique regulatory environment, cultural sensitivities, consumer behavior, and business opportunities. Attendees will gain key insights on how to localize licensing strategies effectively and navigate the rapidly evolving Saudi market.

The future of retail in Saudi Arabia: Licensing as a growth engine

This panel will explore how licensing is redefining retail experiences in the Kingdom. From branded pop-ups and co-branded collections to mall activations and digital commerce, panelists will highlight how IP-driven strategies are capturing Saudi consumers’ attention—particularly the youth segment. Learn what global and local brands are doing to thrive in this dynamic retail environment.

Licensing Horizons Awards Ceremony

An evening celebration recognizing excellence, innovation, and leadership in licensing in Saudi Arabia. The Licensing Horizons Awards honor the brands, partners, and creators driving impact in the region’s cultural and commercial sectors. Join us for a memorable conclusion to the event.