Our Middle East Africa conference brings professionals together to learn, share and do business with the most influential people in the industry.
The Licensing Horizons conference returns for its highly anticipated 3rd edition, set to take place on February 25, 2025, at the prestigious Sofitel Downtown in Dubai. This annual event has become the definitive gathering for licensing and retail professionals in the MENA region and beyond, offering a platform for knowledge exchange, networking, and collaboration that drives industry innovation.
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Under the theme “Licensing Horizons: Bridging Retail, Consumer Trends, and Market Opportunities in MENA,” this year’s conference promises to deliver fresh insights into one of the world’s most dynamic and rapidly evolving markets. Industry leaders, innovators, and professionals will come together to explore the interplay of consumer behavior, emerging trends, and strategic opportunities that define licensing success in the Middle East and North Africa.
This is an exclusive, by invitation only, event.
Why Attend Licensing Horizons 2025?
As the licensing and retail sectors undergo rapid transformation, understanding regional opportunities is more critical than ever. The MENA market presents unparalleled potential, driven by a growing young consumer base, digital transformation, and an appetite for innovative, localized experiences. Licensing Horizons 2025 is the premier forum to gain actionable insights, explore the latest trends, and forge strategic partnerships that will empower brands to succeed.
Attendees will benefit from a thoughtfully curated program that includes keynote presentations, expert panels, interactive discussions, and an exclusive awards ceremony. With sessions tailored to tackle contemporary challenges and opportunities, the conference is designed to inspire actionable solutions for growth.
Programme Highlights: Your Roadmap to Success
Opening Remarks: Kick off the conference with an inspiring address by the President of Licensing International, who will set the stage for the day’s transformative discussions. Explore how retail and licensing serve as powerful strategic tools for innovation, differentiation, and growth, particularly in the MENA region.
Keynote Presentation: Trends and Insights for the Future
A prominent retail leader will deliver the keynote, sharing invaluable insights into emerging retail trends and their impact on licensing. Learn how businesses can align their strategies with evolving market demands and regional consumer preferences to stay competitive and relevant.
Panel 1:
New Gens, New Rules – Consumer Behavior Across Generations​
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How do Gen Z and Gen Alpha influence the licensing and retail landscapes? This panel will explore the digital-first mindset of younger audiences and their impact on brand strategies. Experts will share actionable insights into capturing the attention of these influential demographics through entertainment, technology, and storytelling.
Panel 2:​
Trends in Licensing – Insights into Licensing Segments and Their Growth
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Stay ahead of the curve with an in-depth look at the trends shaping the licensing industry. Discover the rise of lifestyle licensing, the demand for sustainable products, and the role of technology in driving creativity and partnerships. Panelists will reveal strategies to harness these trends to boost revenue and brand equity.
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Panel 3:
Practical Growth Strategies for Retail in Licensing​
In a competitive landscape, understanding how retail can amplify licensing agreements is key. This panel will highlight the transformative power of digital platforms, localized marketing strategies, and innovative approaches to maximize consumer engagement and sales.
Interactive Round Tables: Deep Dives into Industry Hot Topics
Licensing Horizons 2025 will feature expert-led round tables, offering attendees the opportunity to gain focused, actionable insights in an intimate setting. Key topics include:
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Artificial Intelligence in Licensing: How AI is revolutionizing content creation, distribution, and audience engagement.
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Data-Driven Licensing Strategies: Leveraging big data to inform decisions and drive measurable results.
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Sustainability and Ethical Licensing: Aligning licensing strategies with eco-conscious consumer preferences.
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Digital Transformation and E-commerce Integration: Maximizing opportunities through digital and online retail platforms.
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Collaborative Licensing and Co-Branding: Exploring partnerships that enhance brand visibility, equity, and reach.
Awards Ceremony: Celebrating Excellence
Licensing Horizons 2025 will conclude with an exclusive awards ceremony, honoring brands, businesses, and individuals who are driving innovation and excellence in the licensing sector. Categories will spotlight achievements in creativity, sustainability, and leadership, celebrating those who set new benchmarks for success in the MENA region.
Networking: Connect, Collaborate, and Grow
One of the core highlights of Licensing Horizons is the unparalleled networking opportunities it offers. Whether you’re looking to establish new partnerships, strengthen existing relationships, or explore business opportunities, this event brings together key decision-makers, thought leaders, and industry professionals from around the globe. The collaborative environment will empower attendees to expand their reach and unlock new avenues for growth.
Who Should Attend?
Licensing Horizons 2025 is tailored for a wide range of professionals, including:
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Licensors and licensees seeking to expand their market presence
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Retailers exploring new opportunities in licensing
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Brand managers and marketing leaders looking to align with emerging consumer trends
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Agents and industry consultants driving innovation in licensing
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Content creators and media professionals interested in licensing strategies​​​
Register Now: Unlock the Full Potential of Licensing in MENA
Venue Spotlight
Sofitel Downtown Dubai
We are thrilled to announce that the iconic Sofitel Downtown, Dubai, will play host to Licensing Horizons.
This prestigious venue is not just a location; it's an experience, offering attendees a unique and inspiring environment that perfectly aligns with our shared vision for the future of licensing in the Middle East.
Event Location
Media Sponsors
